The Influence of Affiliate Marketing Strategy, Content Quality, and Product Quality on Online Sales Volume of JETE Products Through TikTok Affiliate
Abstract
This research examines the influence of affiliate marketing strategy, content quality, and product quality on the online sales volume of JETE products through the TikTok Affiliate program. A quantitative research design was employed using primary data collected from 200 JETE TikTok affiliates selected through purposive sampling. Secondary data were obtained from company profile documents, affiliate performance reports provided by JETE, the official JETE website, and relevant books and academic literature. These sources were used to provide contextual support, strengthen the theoretical foundation, and facilitate the interpretation of the research findings. Data were analyzed using IBM SPSS, including validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial hypothesis testing (t-test), simultaneous hypothesis testing (F-test), and The coefficient of determination (R²). The results indicate that affiliate marketing strategy has no significant effect on online sales volume, whereas content quality and product quality have positive and significant effects on online sales volume. Furthermore, the three independent variables simultaneously have a significant effect on online sales volume. the Adjusted R Square value is 0.737, indicating that 73.7% of the variation in online sales volume is jointly explained by Affiliate Marketing Strategy, Content Quality, while the remaining 26.3% is attributable to other factors beyond the scope of this study. These findings emphasize the importance of creating high-quality content and maintaining superior product quality to improve online sales performance through the TikTok Affiliate program.
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