Articles

• The Influence of Personalized Product Recommendations, User-Generated Content, and Customer Brand Identification on Purchase Decisions with Customer Trust as a Mediating Variable among Generation Z TikTok Shop Users in Surabaya

  Vara Jivatul Janah, Chriestine Ayu Ashari, Che Zalina Zulkifli

  46-58

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• The Influence of Affiliate Marketing Strategy, Content Quality, and Product Quality on Online Sales Volume of JETE Products Through TikTok Affiliate

  Rohimah Ramadhani Rizqi Gimnastiar, Ani Wulandari

  59-70

  • PDF
• Zoo Keeper Key Performance Indicator (KPI) Model Development at Maharani Zoo Conservation Institute

  Patrisius Bambang Suworo, Reswanda T. Ade, Nor Ratna Masrom

  71-77

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• The Influence of Brand Trust, Live Commerce, and Flash Sale on Impulse Buying Mediated by FOMO on Sattka's TikTok Account

  Alfianti Eka Putri Anggraini, Ani Wulandari

  78-88

  • PDF
• Social Media as a Moderator in Green Digital Finance Learning on Green Consumer Behavior

  Ikayanti, Lis Setyowati, Ni Nyoman Padang Cakra Binaraesa, Wan Mohd Nazdrol bin Wan Mohd Nasir

  89-95

  • PDF
• Altman Z-Score Method Application in Predicting Financial Distress in Manufacturing Companies Listed in Indonesia Stock Exchange In 2016 - 2018

  Zulfikar Steifani Prayoga, Wahyudiono

  96-102

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• The Effects of Current Ratio (CR) and Debt to Equity Ratio (DER) on Net Profit Margin (NPM) and Price to Book Value (PBV) of Consumer Goods Companies Listed on the Indonesia Stock Exchange during 2016–2018

  Nur Alvianti Mardiana, I Gede Arimbawa

  103-115

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