Articles

• Strategic Development of Creative Publishing SMEs Through SWOT–IFAS–EFAS Analysis: Evidence from PT. Zivana Media Kreatif Surabaya

  Anisya Putri Agustina, Hermien Tridayanti, Che Zalina Zulkifli

  51-62

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• The Mediating Role of Brand Image in the Relationship between Price, Social Media Promotion, and iPhone Purchase Decisions at N.Applestuff Surabaya

  Ananda Feidya Verlita, Arasy Alimudin

  63-75

  • PDF
• The Effect of Product Quality, Price, and Location on Repurchase Intention of Pisang Keju Lezatta Surabaya Through Online Promotion as an Intervening Variable

  Lestari Tri Maruji, Arasy Alimudin, Nor Ratna Masrom

  76-87

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• The Effect of Administrative Digitalization, Human Resource Data Management, and Work System on Employee Performance: A Study at Puskopal Koarmada II Surabaya

  Nabilla Eko Putri, Amrun Rosyid, Sengguruh Nilowardono, I Gede Arimbawa

  88-93

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• The Effect of Brand Image, Rebranding, and Social Media Marketing on the Purchase Intention of Generation Z Consumers: Evidence from the MU+KU Store in Surabaya

  Valentina Olyvia Putri, Sengguruh Nilowardono, Abdul Talib Bon

  94-99

  • PDF
• The Influence of AI-Based Promotion (AIGC) and Viral Marketing on Purchase Intention for Fashion Products on TikTok Shop, Mediated by Customer Perceived Value

  Alya Marshanda, Ani Wulandari

  100-107

  • PDF
• The Effect of Archery Tournament Event Promotion and Perceived Benefits on the Intention to Join the FAST Archery Surabaya Club

  Yurike Nina Bonita Pereira, Sengguruh Nilowardono

  108-111

  • PDF